Basically, mailer boxes are made out of corrugated cardboard that provides substantial protection to contents throughout the shipping process. These boxes do not require any external packaging elements that tend to increase costs and decrease convenience.
Mailer boxes can be fully customized to match a brand’s aesthetic by printing branded text, logos, and other graphics directly onto the box. As a result, is ideal for ecommerce brands and subscription brands.
A flat mailer box is a pre constructed envelope that typically contains a self-sealing strip. They come in many styles, thicknesses, and materials, these materials include poly mailers, bubble mailers, padded paper mailers, flat paper mailers, thick rigid mailers, etc. Mailer boxes are an efficient and cost-effective way to ship items, and they can be used for a variety of purposes.
Shipping
These mailer boxes are best for shipping flat or thin, lightweight items such as apparel, books, picture frames, wallets, sunglasses, cosmetics, jewelry and essential oils.
However, there are brands that could ship in mailers but choose shipping boxes instead for various reasons such as branding, versatility and added protection.
Cost/sustainability
Typically, a mailer wins on operational, cost and sustainability dimensions – however, a shipping box offers a higher-end customer experience. If you’re orders vary significantly in quantity and size, it might be better to go with a shipping box instead.
Likewise, when it comes to mailing products, it is more sustainable to use a mailer rather than a box because they require less paper and glue. If you are worried about your product being damaged, your product will be just fine as long as you use a good quality mailer,
In terms of postage rates, it is often cheaper to use a flat rate that you can only get through a flexible mailer. Do some research so that you are getting the best rates possible from your shipping company.
Packaging
One of the most common mistakes made by many is using a large box for small items. Though shippers may do this to increase the amount of product that can be stored in the box and therefore fulfill orders faster, it comes at a high cost.
This includes the use of more materials, a higher unit price, wasted space in trucks or planes, extra waste for consumers to throw out, and potentially the loss of loyal customers. A thin envelope is often the best strategy.
Speed/storage/product variety/cost
Mailers are by far the quickest option when it comes to packaging and sending out your products. Open the mailer, insert the product, peel the paper strip and seal the mailer shut (using extra pressure if using a paper mailer).
As for storage space, mailers take up hardly any space in your warehouse. Their slim and snug design is actual space saver.
For product variety, you may need a couple of different sizes of mailers, but your customers will appreciate a well-fitted envelope that doesn’t look too bulky.
Finally, mailers have some of the most competitive unit costs, making them a cost-effective option.As they are, there are many benefits in using custom mailer boxes for your business. Here are some.
Lightweight
Custom mailer boxes are lightweight. This means that they are easy to store and easy to ship since they don’t take up much space or weight. This also means that they are easy for customers to carry, contributing to a great unboxing experience from them.
Secure
Custom mailer boxes are secure and sturdy thanks to flaps that are able to keep contents inside without the possibility of falling out. Custom mailer boxes are also secure thanks to tough and durable corrugated cardboard that’s known for being crush-proof and puncture-proof.
Cost-efficient
Like most other concerns from manufacturers and shippers, it is welcome fact that custom mailer boxes are cost-efficient. Th reason is that the raw materials used to create them are affordable.
They are also an in-demand product which means that the packaging providers need to offer them at competitive prices.
Versatile
Custom mailer boxes are versatile because they come in a wide variety of different sizes and shapes to fit any and all of your products. Aside from this, they also come in a wide variety of different paper types. This includes essential white (known as “oyster”), magic white (known as “kemi”), and brown kraft paper.
Custom Size
By default, custom mailer boxes are, by default, customizable. For some companies, this means that you can customize dimensions like the length, width, depth, and paper type. You can even customize the ink used on your box.
For some companies who want total customization, this means that you can customize each element of your custom cardboard boxes, from the printing options to the interior dimensions and everything in between.
Environmentally friendly
Custom mailer boxes are also environmentally friendly since they are largely made from recycled materials and can then be recycled themselves after use. This means that custom mailer boxes are the perfect packaging solution for green brands.
Consumers increasingly care about environmentally friendly packaging and are more willing to purchase from brands that show that they care about the environment.
Marketing tool
Custom mailer boxes can also be used as a marketing tool by effectively branding them with your logo, colours, and fonts. When people see them on their neighbour’s front porch or in the arms of their UPS driver, they will automatically notice and likely remember your brand.
Unboxing experience
Custom mailer boxes provide customers with an incredible unboxing experience — something else that they are increasingly demanding from companies. This is because opening a mailer box feels like you’re opening a present.
By adding in extra components like fillers, inserts, or your own artwork, you can further enhance the unboxing experience.
Designing your Custom Mailer Boxes
Another plus point for custom mailer boxes is that you can design your own perfect custom mailer box. Likewise, there are design companies that offers an easy-to-use online design tool. They even show you in real-time what your gift boxes will look like.
With this, you can control everything from colours to text to images and most everything. This way, you can end up with a design that you love.
If you already have a pre-made design on-hand for your subscription boxes, you can also send your designand let these design companies handle it. Finally, if designing isn’t your forte, you can always check out some of their pre-made templates and designs.
