Tourism carries on to improve as Martinsburg CVB ramps up advertising and marketing endeavours | Journal-information

MARTINSBURG — “Get to the coronary heart of it.”

These are the phrases offered on the homepage of the Martinsburg-Berkeley County Conference and Website visitors Bureau internet site. The phrase references the CVB’s hope that the county will be at the coronary heart of any visitor’s future journey.

It is fitting, as Mark Jordan, the government director of the bureau, defined in a new job interview for the reason that tourism has only developed in the Japanese Panhandle in excess of the previous couple of a long time as additional and additional people today find out West Virginia for its character.

“We are developing at this sort of a speedy charge,” he explained. “It is virtually like a transferring concentrate on. We have greater our advertising and marketing for the reason that people today are so enthusiastic to appear right here to this place. We fanned out our concentrate on marketplaces and will carry on to do that — we are likely to get started concentrating on advertising and marketing in the Ohio Valley place, Pennsylvania, New York and farther south into the Carolinas for the reason that we are acquiring a ton of those people people today are coming right here.”

Component of the energy to unfold the Berkeley County phrase further than the Panhandle is coming to fruition in the kind of a new tourism online video the CVB is actively generating. Right until now, the most new online video dated back again to 2014 or 2015, Jordan explained. Amongst the things to do the online video will highlight will be golfing, mountaineering, fishing and the numerous eating places through the county.

In addition to the online video, Jordan defined that improvements in Airbnbs by way of West Virginia have served attract people today to Berkeley County as properly. And as the lodge organization carries on to growth, most people all-around Berkeley County positive aspects from its good results, much too.

“We have actually been concentrated on doing work collectively as a location — particularly in excess of the previous 3 a long time,” he mentioned. “Individuals touring will not treatment about county strains. We are at the moment doing work on suggestions aimed at having people today to journey additional. We are commencing to get the job done on quite possibly executing a breweries/distilleries tour for the reason that we want to test and get people today to wander all-around, not just remain in a unique place. Our gain currently being right here is that we are in the the center, so we are actually concentrated on doing work collectively.”

A driving drive guiding currently being an desirable location, he explained is the county’s geocaching neighborhood. Not only does Berkeley County present the No. one geocaching tour in the environment, but, in accordance to Jordan, it is really also regarded as a single of the best geocaching counties in the place.

That sort of attraction has only served enrich the enchantment of Berkeley County to not just the relaxation of the point out but the relaxation of the country as properly, he explained. Owning been the government director of the CVB considering that 2017, Jordan expressed pleasure for what is future for equally the county and the tourism bureau.

“What I am actually very pleased of is that the CVB has developed so significantly and has actually attained out further more to provide people today in, and we are viewing that take place,” he explained. “The matters we are executing are spending off and we are viewing that. We are making a advertising and marketing specialized niche. We have the No. one cachers in the place. It is a really massive point that was actually produced from almost nothing.”

He concluded: “So, I am enthusiastic to be right here, and I am enthusiastic to see the county improve. There are a ton of superior matters coming.”