How to choose a specialist SEO agency in Calgary Canada?
Are you thinking about hiring an agency specializing in SEO?
SEO (Search Engine Optimization) is a digital marketing strategy that can bring incredible results to a company when done well.
However, it may take a while to work, especially if you don’t know the best techniques to achieve a good ranking.
Therefore, choosing a qualified company in Calgary is a way to accelerate your business results, as it can place your website among the first results faster.
Do you want to know more about the work of an SEO specialist agency in Calgary? We explain everything in this article! Keep reading…
Is it worth investing in SEO? Discover the advantages!
To understand why it is worth choosing an agency specializing in SEO, it is important to know the relevance of this strategy for your company.
After all, is investing in SEO really beneficial? And the answer is: yes! Any company should invest in good positioning on Google if it wants to reach more people online!
And we will show you why with the following advantages:
Attract more customers:
Google is the biggest search engine in the world. According to Internet Live Stats, the platform currently processes more than 3.5 billion searches per day!
Basically, if a person wants to know some information today, the first place they go is Google.
So, can you imagine the size of the opportunity your company has to appear as one of your customer’s first options in the search engine? You can attract dozens of customers organically!
To discover the relevance of a company, what do you do?
Google her name. If nothing appears, the question arises: is it trustworthy? On the other hand, when it appears, it is already a certification that the company has a certain credibility.
Therefore, investing in SEO is also interesting to help your client’s purchasing or hiring decision.
Low implementation cost:
Compared to other marketing tools, SEO is one of those that has the fastest cost to implement, mainly because you don’t pay anything to appear in search results — unless, of course, you want to invest in online ads, but that It’s another strategy.
Basically, your only cost is hiring a specialist SEO agency to optimize your website!
Reduce traffic costs:
Although you invest in paid traffic with Google Ads, SEO can be interesting to reduce advertising costs, as it is possible to attract a more qualified audience with the content and use this data to better target your advertising.
Has it ever occurred to you to research a topic, access the content on the blog and an ad appears for you right away? Then!
Why choose a specialist SEO agency in Calgary?
You already understand that SEO is important. Now, why choose an agency that specializes in SEO? Can’t you do it yourself or hire a freelancer for this role?
We will explain the reasons below:
An SEO specialist agency in Calgary Canada has good expertise on the subject, as it has already served several clients of different sizes and knows what works best and what doesn’t.
In fact, an experienced company has several success stories that prove the results of its strategies.
So, you know you’re in good hands.
Another point in favor of the agency specializing in SEO is having a complete team at your disposal. You don’t have to worry about hiring an SEO analyst, a writer or any other professional to carry out the work: the company provides the SEO service in Calgary Canada!
To top it off, the company has the best platforms to optimize your content (to find keywords, for example, you need a paid optimization tool), so you don’t need to worry about any additional costs.
What does an agency specializing in SEO do?
Now, what are the functions that the specialized SEO agency will fulfill? Check out:
As you know, it all starts at the planning stage.
At this stage, the company will get to know the business better to understand more about its market, customer profile, competitor, among other elements.
In addition, it also analyzes the site’s current scenario in the search engine: how is its positioning? What do you need to improve? Having a problem with the website?
Based on this, the agency designs an SEO strategy for the company to improve its positioning on Google. This strategy includes:
- Keyword research;
- Content planning;
- Website optimization improvements.
- Content production
Next comes the content production stage — Inbound Marketing:
Having quality content ranked for the business’s main search terms is an excellent way to attract new customers.
For example, if you have a solar energy company, being able to be among the top results when customers search for terms such as “photovoltaic panels” or “solar energy how it works” on Google is great!
Therefore, the agency works on good content production for your company’s blog.
SEO Optimization in Calgary:
Afterwards, the agency will apply the best SEO optimization techniques.
As you know, it is not enough to just insert keywords on the page and the site will automatically be well positioned, it is interesting to implement a series of other actions, such as link building.
In this case, the agency can not only optimize the new content, but also the previous pages of the website!
Finally, it’s time to check if the strategies really work!
In this case, the agency specializing in SEO uses tools, such as Google Analytics, to check the growth in search results in recent times.
Based on this, it creates a report and presents the results to you!
In other words, you stay on top of everything!
If you want to hire an agency specializing in SEO, We help small, medium and large companies reduce media costs, increase organic traffic and improve conversion!