How Artificial Intelligence AI impacted the fashion industry?

The technology that can make judgments that closely resembles human intellect is artificial intelligence. All sectors, including the fashion industry, have surely been transformed by artificial intelligence (AI). Previously propelled by actors, models, and cosmetics businesses, the fashion industry is now quickly capitalising on AI technology to comprehend the dynamic market and the psychology of customers. Fashion firms are increasingly heavily utilising AI technology for everything from trend forecasting to determining the scalability of any new product.

AI helps nearly all parties in the fashion ecosystem solve the above problems, plus a few more. Applications facilitate the fit condition between consumers and producers, enhancing consumer satisfaction and lowering industrial environmental effect. AI is used by designers to make textiles and clothing, and consulting companies use it to forecast trends for their industrial customers.


The factors such as rising demand for personalized experiences, expanding need for inventory management tools, rising trend and influence of social media, and rising demand due to rising benefits like advanced material procurement, automation in operations, product discovery, and others will contribute to accelerating the growth of the AI in the fashion market. On the other hand, the study of shifting consumer behaviour and anticipated trends will further produce a variety of chances that will foster the expansion of AI in the fashion industry throughout the aforementioned projected period.

The process of teaching a computer to make judgments on its own is known as artificial intelligence (AI). AI has several applications in the fashion sector. For instance, it may be used to develop new designs, forecast the trends for the upcoming season, or assist buyers in choosing which goods to carry. On the websites of several fashion businesses, AI is already being utilised to tailor user suggestions.

AI in Fashion Market – Trends and Opportunities

The worldwide AI in the fashion market is primarily being driven by the increasing usage of social media in the fashion sector.

In the upcoming years, rising demand for inventory management in the fashion sector may also assist develop revenue-generating prospects for top players in the industry as a whole.

Additionally, it is projected that increasing customer need for a personalised experience would increase demand for artificial intelligence in the fashion industry, which might spur market expansion in the years to come.

Favourable government initiatives, such as providing money to major companies for R&D projects, may help the worldwide market expand in the years to come.

Key Takeaways – Global AI in Fashion Market: 

  • The AI in fashion market is anticipated to reach USD 3.14 billion by 2028, growing at a CAGR of 38.85% from 2021 to 2028. The use of artificial intelligence is aided by factors like the expanding retail industry, according to a research by Data Bridge Business Research on AI in the fashion market.
  • The AI in the fashion business is being shaped by machine learning. Artificial intelligence includes machine learning, which describes a machine’s capacity to mimic human behaviour. In order to better inform and advise clients based on their behaviour, a computer can comprehend, perceive, and carry out an activity.

Artificial Intelligence AI impacted the fashion industry

  • Various sectors have been affected by artificial intelligence (AI), which has the potential to disrupt them through innovative technology, more efficient operational processes, and access to consumer and industry data that might provide firms a competitive edge.
  • In a sector that is built on creativity and expression, AI automation did not appeal to fashion executives. In contrast to rivals who use conventional approaches, these apps may alter firms and provide considerable industry growth and revenues as we reach the hyper-digital age.
  • AI substantially changes the industry, including how fashion enterprises create their products and market and sell them. All aspects of the fashion business, including design, production, shipping, marketing, and sales, are being revolutionised by AI technology.
  • The use of AI in the 2020 fashion industry has become so widespread that a significant portion of fashion retailers that have not adopted AI now run the danger of going out of business. As a result, it is anticipated that the fashion and retail sectors would invest USD 3.14 billion in AI technology globally.

To know more about global AI in fashion market

About Data Bridge Market Research

Data Bridge market research aids in delivering accurate and recent trends relating to consumer demand, consumer behaviour, sales, and growth prospects, for a better knowledge of the market, assisting in product developing, featuring, and demand projections. Our specialists give you the finished solutions that can offer openness, actionable data, a cross-channel deployment programme, performance, precise testing capabilities, and the capacity to encourage continual optimization. We assist our clients in meeting their immediate as well as continuing research requirements using thorough analysis and segregation. Large choices are influenced by minute details, therefore business intelligence (BI) sources are crucial in keeping us informed about the current and future state of the industry.

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